By Deborah Jackson, editor National Liquor News
Kollaras Trading Company (KTC) has sourced and developed an exclusive range of tobacco brands for ALM.
A spokesperson for KTC told TheShout that the new tobacco line "will provide consumers with a value-for-money and highly-competitive product that delivers to retailers a significantly greater margin".
The entry level product is called King Street, and is the first of a number of tobacco products that KTC will bring to market over the coming months.
King Street is available in two flavours, Blue and Gold and are both available in 10x20 packs.
Retail pricing will compete in sub-value brands categories such as Bonds Street and JPS.
Michael Kollaras, managing director of KTC, told TheShout: "I am extremely excited about our new and exclusive tobacco range in collaboration with ALM. I believe not only is our premium tobacco a quality product but also great value for money for both retailers and the end consumer alike. I believe our first step into the tobacco market is a game changer for all independent retailers.